Social Media Posts (Part 2) In this episode, Josh gives even more ideas about what to post on social media. He talks about how to get local people interested in your business and about using more than just text to get your message out.
Social Media Posts (Part 1) Josh gets asked all the time about what kind of posts his clients should be making on social media. He gives us an overview of many different types of posts that any business can make to give their audience a well-rounded experience that encourages engagement.
Data The key to marketing success is the data that you receive from your campaigns. It’s easy to run ads, but to know if they’re working well, you need to be able to analyze your data. Josh shares his preferred way of analyzing data so that you can look at the metrics and see if…
Crafting a Facebook Ad There are three key factors to keep in mind when crafting a successful Facebook ad which Josh simplifies in this episode. Following his steps allows you to create an ad very quickly that talks to your audience and has a clear call to action for them to utilize.
Chatbots A chatbot is way of automating your messaging service, usually through Facebook Messenger. It’s a great way of being there for your customers 24/7. Josh talks about how chatbots are going to be the next big thing and about the advantages they can offer to both you and your customers.
Call to action In marketing, you want to give your audience a way to take the next step in the process you want them to follow. You need to make it clear and simple, so Josh provides examples of how to accomplish this so that you can increase your conversion rate.
Websites When doing anything with your website, start thinking about your customers and what they actually need. It’s easy for customers to leave your website and bring their business elsewhere, so Josh shares how to avoid this and how to critique your website to be more customer-friendly.
Signage Signage for your business can range from the signs on your building, to billboards, to your website, and more. The key to any of these types of signage is making sure that they are relevant and easy to understand. Josh reveals how you can achieve this and ensure customers acquire useful knowledge about your…
SEO Keywords One of the key steps when beginning any SEO (search engine optimization) campaign is deciding which keywords you want to target. Josh provides quick tips for choosing these keywords and researching the websites that you will be competing with for the best ranking.
Ideal Avatar When you want to start any type of marketing, you need to think about who your ideal customer is and how to market to them. This can be done by creating an ideal avatar: a profile of a hypothetical, ideal customer of yours. Josh talks about why this method allows you to reach…