A Very Long Way In this episode, Josh talks with Naomi Fryers. Naomi is an Aussie mum who after a mental breakdown had to start the very long way back to being her fun & Happy self. Naomi has just released her memoir ‘A Very Long Way’ which was released this week on world…
Parenting & Personal Branding In this episode, josh chats to Heather H. Bennett. Heather is a marketing strategist and personal brand coach with over 20 years of experience marketing brands. Drawing from a background in Research and Development, a University of Illinois MBA, and a Northwestern University Social Media Marketing Certification, she coaches her clients…
Podcasts Podcasts are a great way to get a lot of information out to an audience. They’re quick and easy to do, and people like that they don’t have to be seen. Josh talks about the two different ways that you can get involved in podcasting to build your reputation up to an expert level.
Low-Cost Marketing Ideas You should pay some amount of money for most marketing because you can then clearly see your return on investment. Even so, there are still a lot of options that aren’t going to break the bank. Josh runs down a few of these options and gives advice on how to implement…
Influencers An influencer is someone who has built up an audience in a certain industry. You can hire influencers or pay them to do promotions, so Josh provides advice on what to keep in mind when searching for one. Influencers work well because a promotion from them is like a seal of approval that…
Facebook Groups Over time, most people have noticed a decline in the interaction they receive on their business’ Facebook page. Facebook groups on the other hand are great for customer engagement and Josh tells us why. We also hear about how to provide value in your group to drive future sales.
Business Cards With everything going online, business cards can still work very well. This is especially true if you’re doing a lot of offline networking. Josh informs us of how to make a useful business card that people will actually want to hang on to, plus examples from his own cards.
Social Media Posts (Part 2) In this episode, Josh gives even more ideas about what to post on social media. He talks about how to get local people interested in your business and about using more than just text to get your message out.
Social Media Posts (Part 1) Josh gets asked all the time about what kind of posts his clients should be making on social media. He gives us an overview of many different types of posts that any business can make to give their audience a well-rounded experience that encourages engagement.
Data The key to marketing success is the data that you receive from your campaigns. It’s easy to run ads, but to know if they’re working well, you need to be able to analyze your data. Josh shares his preferred way of analyzing data so that you can look at the metrics and see if…