Turns out she’s a web designer!
It’s a sticky business to be in these days…
With everything from Clickfunnels, Leadpages, Wix, etc. etc. etc..
The list is never ending and the world of web design is quickly spiraling into a dark hole….
Web designers are being phased out by new tech every single day.
That’s not to say there aren’t great web designers out there who truly are valuable to many business owners…
My designers are awesome here at the office and they play a crucial role to creating a real marketing system for our clients…
Heck, I even catch myself doing web design sometimes, I kinda like it!
But most?
Most web designers these days are spinning webs trying to capture unexpected, uneducated business owners…
To suck them dry for a pretty website that doesn’t do anything for their success…
It doesn’t capture leads…
Doesn’t make a sale…
Doesn’t make the phone ring…
If you’re hiring a web designer right now, remember, you don’t just need a pretty website.
The old saying “If you build it, they will come” is completely outdated and simply not true.
Your clientele don’t care at all how pretty your website is, or how much you paid for such a beautiful site…
Look can help, but they’ll never do the heavy lifting for you.
Your website needs to have a purpose. A reason your clients will stop and check you out.
It needs to have relationship building content.
It needs a very clear action they should take, and a damn good reason to take it.
You need a well thought out machine with a purpose to drive business toward your practice.
Beware of the trap.
